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HOME \ PRESS ROOM \ MINWAX OFFERS LIMITLESS LOOKS WITH NEW COLOR STAINS

Minwax Offers Limitless Looks with New Color Stains

New Water-Based Stains Bring Out Wood's Natural Beauty in 200+ colors.

CLEVELAND, March 25, 2020

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Minwax, America's number one-selling* interior wood stain, today introduced its new Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains, offering the largest color assortment on the market with more than 200 color options. Wood Finish Water-Based Color Stains are for do-it-yourselfers who want to bring out the beauty of their wooden furniture and express their personal style with color. All products in the line are available beginning in March at Lowe's stores nationwide.

Minwax Wood Finish Water-Based Color Solid Stains are the very first interior stain product to deliver beautiful, saturated color while staying true to wood's texture.

For those who love the look of grain, but want a touch of color, the Water-Based Color Semi-Transparent Stains are the perfect option.

All products in the Minwax Wood Finish Water-Based Color Stains line are thicker than the brand's previous water-based stain formulas, making it easier to use, while still providing one-coat coverage that dries in an hour. Wood Finish Water-Based Color Stains are ideal for DIYers who are short on time but want to transform ordinary wooden furniture or home accents into statement pieces.

“Minwax Wood Finish Water-Based Color Stains are ideal for those who want to bring out the natural beauty and protect wooden furniture while adding a pop of color to their home décor,” said Sue Kim, Minwax Senior Color Designer. “Our new quick-drying formula makes it easy for do-it-yourselfers to finish projects in a single day; the hard part will be choosing from the more than 200 color options.”

About Minwax:

For more than 110 years, Minwax® has been a leading brand of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance and repair, Minwax products are requested by the Do-It-Yourself consumer, seasoned woodworkers, and professional contractors. Minwax is part of Sherwin-Williams Consumer Brands Group, headquartered in Cleveland, Ohio. Minwax can be found online at www.minwax.com, on Instagram at Instagram.com/MinwaxUSA, on Facebook at facebook.com/Minwax, on Pinterest at pinterest.com/Minwax, and on YouTube at youtube.com/user/MinwaxUSA.

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Media Contact

To arrange an interview, or for more information, please contact:

Bridget Hagan

akhia communications for Minwax

Bridget.Hagan@akhia.com

Headquarters

101 Prospect Ave
Cleveland, Ohio 44115
Toll Free: (800) 523-9299
info@minwax.com www.minwax.com
* Based on Epicor's Industry Data Analytics and third-party survey results for interior wood stains for the 12-month period ending 3/20

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